> Everything we've seen about this program indicates it is implemented as a blacklist of undesirable behavior and not a whitelist of known-good as formats.
Here's a thing: as a user, I'd much prefer them to implement it as a whitelist. We really don't need more "innovation" in ad space - because it always means more dishonesty, more annoyance and more tracking. Ads have already maxed-out their primary feature - informing consumers about things available on the market. Everything on top of that is malicious in purpose. And I think it would be better for everyone if companies would spend money and innovation effort on improving their actual product instead.
Here's a thing: as a user, I'd much prefer them to implement it as a whitelist. We really don't need more "innovation" in ad space - because it always means more dishonesty, more annoyance and more tracking. Ads have already maxed-out their primary feature - informing consumers about things available on the market. Everything on top of that is malicious in purpose. And I think it would be better for everyone if companies would spend money and innovation effort on improving their actual product instead.