Replace "that sells personal information to advertisers" with "that uses personal information to match consumers to advertisers".

Unless Google really sells personal information somewhere, in which case I'd like to know the price tag on the file about me that's supposedly for sale. My understanding is that such a product doesn't exist.

(Disclosure: I work at Google but on Chrome OS, ie. client hardware. No idea what the servers are doing except that I've heard that there must be lots of them.)

The only practical difference here is that Google isn't giving away their main value proposition. Why give people the product when you can charge them for it over and over?

Either way, at the end of the day, Google is still selling our data.

They are selling data but they are not selling personal information, big difference. If I can't pay them to lookup information about a specific person then they don't sell personal information.