It won't be an explicit money grab. Once they have pushed out other competitors, they will IPO. Then, they will come under pressure from Wall Street to turn a profit (eventually...unless they do a la Amazon and keep creating/expanding into new markets). Then all Uber customers/drivers will see an email like: Dear Customers, Thanks for being a great part of our "community". Due to rising costs/regulations/some_generic_reason, we have to regretfully increase prices by $X.
That's what I am asking - the only companies I see such scenario playing out are in deeply monopolized and regulated industries (healthcare, ISPs, cable TV providers). I'm not saying Uber won't ever raise the prices ever, but I am yet to see a plan like this - capture the market, then drive up prices - actually happen and be sustainable. Amazon is surely not an example of it, even though it did capture the market, no sign of dramatic price increase.
