November 17 vote to approve Solar City purchase. Solar City has Musk's cousins with stakes worth millions.

http://www.bloomberg.com/news/articles/2016-10-26/the-goldma...

https://www.bigw.com.au/product/fisher-price-keyboard-mat/p/...

To show that they can. Many are (were?) skeptical that Tesla could ever make money, even with healthy sales. The intent here is to increase investor confidence by proving that wrong.