Jobs did that by good marketing and design plus use of sweatshops, lockin tactics, legal attacks on outside innovators, and hoarding of most cash results. The latter are a common way to make lots of money. The great design and marketing let him make more than the rest. The only real impact, though, is in a few areas: inspiring people to put desktops into phones (big one); lockin of those (another big contribution); one company's, balance sheet.