What's the author's name? There are several books by that title. | Hacker News

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		jweather on Sept 16, 2015 \| parent \| context \| favorite \| on: Things I was unprepared for as a lead developer What's the author's name? There are several books by that title.

unoti on Sept 16, 2015 | [–]

It's Influence by Bob Cialdini. I've also read How to Win Friends and Influence people, and it's very weak in comparison. The Cialdini book is rigorously researched and backed by science.

Kalium on Sept 16, 2015 | [–]

"How To Make Friends And Influence People".

AKA Everything You Need To Know To Manipulate People.

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